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This discussion makes for a very interesting read. For most scientists and journalists alike, the process of communication about science to a wider audience is a mystery wrapped in an enigma. What particularly surprises me in this discussion is that Cole, a profesor of journalism, thinks the audience should become more science literate and that will bridge the gap between science and society. However, it’s highly debatable whether factual information plays a big role in how people form their opinion on topics. There’s a whole world of science behind the process of science journalism.